Ranking of Austrian Online CSR Reports
Results 2020: Lenzing - Sustainability Report 2019
|1. STRATEGIC APPROACH||2||43.1||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||2||9.1||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||1||9.0||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||1||9.6||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||2||8.7||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||11||6.7||4.8||9.0|
|2. OPEN INFORMATION||5||19.0||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||8||6.4||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||19||4.7||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||3||8.0||4.9||9.3|
|3. USER ORIENTATION||3||12.8||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||6||3.4||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||9||3.5||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||4||4.2||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||19||1.7||1.8||5.0|
|TOTAL RANK & SCORE||3||74.9||51.6||91.4|
The reader of the report gets a very good impression of all the sustainability programs and measures Lenzing implemented, but a little bit more transparency would be more authentic. It is also interesting to know what the struggles and hurdles were.
The sustainability organization chart at the beginning of the report is very interesting because it shows how all the measures are then really applied in daily business. But there is no further explanation of the chart. It would have been nice to have a little explanation, so the reader would know how to interpret it.
The report was created in exchange with some of their stakeholders, but it is not that easy to find. It is just a small paragraph. The stakeholder-topic should have been pointed out more.
The design of the report shows that they want to seem innovative, modern, urban etc. It would strengthen this image, if Lenzing included some interactive parts in this report.
Lenzing should provide more KPIs to measure the development of the material topics and, also, report more of the effects in content of the impact of their stakeholder groups.
Report should be structured by means of the material topics.