Ranking of Austrian Online CSR Reports
Results 2020: VIG - Sustainability Report 2019
| Rank | Score | Average | Best | |
|---|---|---|---|---|
| 1. STRATEGIC APPROACH | 9 | 33.6 | 15.8 | 45.1 |
| a. Were the material aspects identified according to the criteria of the GRI standard? | 15 | 7.3 | 6.0 | 9.3 |
| b. Does the company take responsibility for its impact along the entire value chain? | 17 | 6.5 | 6.0 | 9.0 |
| c. Does the corporate strategy include a management approach to all material topics? | 5 | 8.0 | 5.8 | 9.6 |
| d. Are both harm reduction strategies and maximization of benefits pursued? | 15 | 6.2 | 5.6 | 8.7 |
| e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report? | 16 | 5.6 | 4.8 | 9.0 |
| 2. OPEN INFORMATION | 25 | 11.1 | 7.9 | 27.3 |
| a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals) | 25 | 4.0 | 4.8 | 9.3 |
| b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.) | 31 | 3.3 | 4.5 | 8.7 |
| c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed? | 27 | 3.8 | 4.9 | 9.3 |
| 3. USER ORIENTATION | 7 | 11.6 | 5.1 | 19.0 |
| a. Is the report clearly structured according to the material topics? | 4 | 3.8 | 2.2 | 4.7 |
| b. Is the text clear and precise, easy to understand and read? | 15 | 2.8 | 2.7 | 4.7 |
| c. Is the visualization appealing and does it support the understanding of the content? | 15 | 2.6 | 2.4 | 4.7 |
| d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.) | 11 | 2.4 | 1.8 | 5.0 |
| TOTAL RANK & SCORE | 17 | 56.3 | 51.6 | 91.4 |
| VIG | VIG |
Recommendations:
Include everything that is of relevance for the report in the actual report and not just reference where the information can be found. I personally found this confusing and would want everything in the same place.
Focus more on explanations and key figures than on stories. Although story telling is important and conveys emotions, in this context, factual and clear information is desired.
Provide clear structure and processes of people involved in sustainability issues. (graphical depiction/organigram f.e.) Structure and graphical representation of it should be included in the report.
The information in the report seemed one-sided and mostly positive. Negative factors and honest information should be provided to ensure transparency.
More KPIs in order to compare goals set by the company
Reporting needs more self-reflection; showing problems and negative experiences
Less pictures, more CSR-relevance
Add references under paragraphs, to which GRI-guidelines is referred to
Give more information about unresolved problems/topics, negative trends
Include links for further readings/more interactivity
Could be more objective, less promotional, looks partly like an employee newspaper
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