Ranking of Austrian Online CSR Reports
Results 2020: Spar - Nachhaltigkeitsbericht 2018
|1. STRATEGIC APPROACH||18||29.8||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||29||4.9||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||25||5.3||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||19||6.3||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||10||6.9||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||13||6.5||4.8||9.0|
|2. OPEN INFORMATION||21||12.6||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||27||3.8||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||23||4.3||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||19||4.6||4.9||9.3|
|3. USER ORIENTATION||26||7.7||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||18||2.2||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||6||3.8||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||35||1.1||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||35||0.7||1.8||5.0|
|TOTAL RANK & SCORE||22||50.2||51.6||91.4|
I would recommend making the report more on what the impacts are along their supply chain.
It misses some good visuals (graphics about how goals are targeted). It would help to understand the content better and would be also more attractive to read.
Spar should evaluate their actions better. The report seems very “conservative” by missing this and not communicating their entire company involvement in reaching their sustainable goals.
They should improve the English version of the report. This would lead on one hand to seem “more professional” and on the other to maybe reach a bigger target group (worldwide)
Visualization of progress towards the goal
More design work & an interactive online version of the report
Spar should rethink their CSR reporting, providing exact facts and figures to each material topic, also including the trend over years showing improvements and also failed goals, making it clear that they work transparent.
SPAR should also stay true to negative events in the company, the grass is not always green and therefore negative trends and behavior needs to be addressed.
Spar also needs to incorporate more transparency and responsibility in their value chain, hiding behind the number and complexity of products is not an excuse to negate the effects each of them has.
Spar also misses to identify and address stakeholders involved in their value chain, the provided stakeholder maps and graphics are insufficient and should be massively enhanced, providing more transparency.