Ranking of Austrian Online CSR Reports
Results 2020: RBI - Sustainability Report 2019
|1. STRATEGIC APPROACH||5||40.8||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||1||9.3||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||4||8.7||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||10||7.4||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||3||8.5||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||9||6.8||4.8||9.0|
|2. OPEN INFORMATION||10||18.3||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||20||4.3||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||9||5.5||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||2||8.5||4.9||9.3|
|3. USER ORIENTATION||32||6.4||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||26||1.9||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||36||1.7||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||24||1.9||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||31||1.0||1.8||5.0|
|TOTAL RANK & SCORE||6||65.6||51.6||91.4|
Stronger focus on balanced reporting through more detailed description of unsolved problems and negative developments.
More graphic representations of complex topics for a better understanding and easier reading should be implemented.
Evaluation criteria and measures could be more elaborated and presented in order to measure and understand the achievement of objectives better.
User-friendliness could be increased, and online features could be used more frequently to respond to individual stakeholder needs and make specific information accessible.
Content: Make text more user-friendly & easier to understand for all SH groups. Integrate more facts & figures (KPIs) & more appealing graphics. More focus on precise information, than on colorful, nice sentences that are overall to overwhelming.
Structure: Structure analysis according to materialistic topics & stick to materialistic topic wordings of the matrix. Streamline the analysis of them so they are comparable and the analysis overall becomes more clear to reader.
Visualization: Great possibility to guide the users more through the topics with a more creative approach to the visualization of the content, also for better understanding. Don´t let the user get lost through too much same-looking content.
More comprehensive management responsible: Mondi for example made after certain topic visible, who is responsible for what -> having a face behind a topic makes that tangible and credible
Use utility of only features: As non-utility of online features are used, RBI definitely has to work on that, they could use cross links, as the report is really long, and makes it tedious to read
Information overload: the sustainability report covers material topics good, but it is too much information with that structure, instead of repeating content useful graphics could be included, eventually cross references pages and use hyperlinks
Sustainability Management Team: in order to give the reader transparent information, the report needs to include more specific information about the sustainability team at RBI (number of employees, names of contact person eg.)
More structure: As it is difficult for the reader to pin-point the most important topics at RBI, the report needs more structure and less text. Fact boxes with the main points at the beginning or ending, more Sidebars and Agendas between the topics would guide the reader.
Focus on measurable goals: it would be helpful to have one section with all of RBIs goals with detailed information about the progress of achievement and an explanation of the status. Each Goals needs to have KPIs for Measurement.
Material Topics: in order to understand RBIs most important material topics, the order of should be the same as shown in the matrix. More key facts and figures along the material topic would make the report more factual and less promotional.
Need to focus more on material topics. Also, measurement, KPIs, time-basement, evolution should be improved & highlighted more.
The report is super long w. a lot of text, which makes it hard to read. In order to get an decisive overview when reading the report, redundancies should be avoided & the text should be shorter and simpler kept.
Potential of technology in order to make the report & engagement more interactive should be used up more (e.g. links to initiatives, events, blog posts of projects such as the water project in Vietnam or energy project in Russia).