Ranking of Austrian Online CSR Reports
Results 2020: Porr - Sustainability Report 2019
Rank | Score | Average | Best | |
---|---|---|---|---|
1. STRATEGIC APPROACH | 12 | 32.6 | 15.8 | 45.1 |
a. Were the material aspects identified according to the criteria of the GRI standard? | 7 | 7.8 | 6.0 | 9.3 |
b. Does the company take responsibility for its impact along the entire value chain? | 15 | 6.8 | 6.0 | 9.0 |
c. Does the corporate strategy include a management approach to all material topics? | 16 | 6.7 | 5.8 | 9.6 |
d. Are both harm reduction strategies and maximization of benefits pursued? | 13 | 6.5 | 5.6 | 8.7 |
e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report? | 18 | 4.8 | 4.8 | 9.0 |
2. OPEN INFORMATION | 11 | 17.3 | 7.9 | 27.3 |
a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals) | 11 | 6.1 | 4.8 | 9.3 |
b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.) | 8 | 5.7 | 4.5 | 8.7 |
c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed? | 15 | 5.4 | 4.9 | 9.3 |
3. USER ORIENTATION | 21 | 8.7 | 5.1 | 19.0 |
a. Is the report clearly structured according to the material topics? | 12 | 2.7 | 2.2 | 4.7 |
b. Is the text clear and precise, easy to understand and read? | 16 | 2.7 | 2.7 | 4.7 |
c. Is the visualization appealing and does it support the understanding of the content? | 20 | 2.1 | 2.4 | 4.7 |
d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.) | 25 | 1.3 | 1.8 | 5.0 |
TOTAL RANK & SCORE | 14 | 58.7 | 51.6 | 91.4 |
Porr | Porr |
Recommendations:
Code of Conduct could be filled with more details that are currently still interesting – seems partly outdated and apparently their number one due diligence piece to work with.
Porr needs to find a comparison when it comes to figures for a better content-understanding of stakeholders who are not from their field of business including objective interpretations of results.
Regarding the style and the visualization of text, I recommend Porr to include tables & graphs for their key figures as well as writing shorter sentences with some sub-headlines for a better structure.
Expanding their awareness for responsibility along the value chain would add more content to certain material topics and re-define goals with the appealing KPIs.
More financial insights (KPIs in general) for SH
Deeper insight into material topics (content)
CEO-statement has to address more CSR-relevant topics, little less promotional
Supply chain: highlighting countries involved and measures they conduct
Porr should evaluate their supply chain, partners and CoC more, to achieve better transparency. Furthermore, their positive AND negative impacts have to be described and a strategy for both harmful aspects and beneficial opportunities should be presented.
I suggest a clearer structure and process on how Porr’s management sees and deals with CSR. Processes for the evaluation of projects should be designed. They should show who the CSR unit is and how they cooperate within the different partners.
I suggest including more graphs that show important KPIs objectively. The text has to be less promotional and should include online features (links, interactivity). The structure/focus of the material topics has to be clearer to see priorities.
Put a stronger focus on the impact and involvement of stakeholders.
Include the figures from the appendix in the topics of the report, bring them in relation and explain the development.
Describe the internal structures how CSR is implemented in the company and who is part of the CSR Steering Committee.
Need more focus on materiality & KPIs to give transparency to their efforts on CSR from the beginning until to the end of the report.
Stakeholder involvement needs to be through more formats & more transparent – Suggestion: workshops, focus groups etc., listing response rates, numbers, quotes.
Need to interlink corporate strategy w. CSR strategy (CSR doesn’t seem to be integrated/ legitimized in t. WHOLE company).
Shouldn’t see GRI as responsibility to justify themselves b. to see it as opportunity for integrating outside-in measures. Getting rid of advertising sound, be more original outside their daily business bubble (CEO & Co. should embody this). Regarding this they should cooperate w. NGOs & support initiatives.
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