Ranking of Austrian Online CSR Reports
Results 2020: ORF - Nachhaltigkeitsbericht 2018/19
|1. STRATEGIC APPROACH||35||15.9||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||32||3.1||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||34||3.8||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||35||2.5||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||33||4.0||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||30||2.6||4.8||9.0|
|2. OPEN INFORMATION||37||8.0||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||37||2.4||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||32||2.8||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||33||2.7||4.9||9.3|
|3. USER ORIENTATION||33||6.3||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||33||1.1||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||32||1.9||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||19||2.3||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||29||1.0||1.8||5.0|
|TOTAL RANK & SCORE||35||30.2||51.6||91.4|
Stakeholders are only superficially included in the report. A first approach would be to analyze all the stakeholders shown in the diagram and to integrate their needs and objectives, but also their critical views, into the report.
The report is missing further links and information. It is essential to integrate them in order to provide a full report. Currently, further research would have to be carried out to obtain detailed information.
The report contains objectives and strategies, but these are not measurable and tangible. KPIs need to be defined in order to make possible comparisons for the future and to make it easier to identify and question negative developments.
The report is often too promotional, this should be changed to be more credible as a company which is committed to sustainability, not just to attract new customers and viewers.
They have to prioritize the topics in more detail, be more transparent about the process
The management approach to material topics needs to be elaborated
There are no harm reduction strategies, no risk management, so they need to think about that in more detail
CEO statement available, but no information about a sustainability department or similar, no clear structures and processes – so who is responsible?
They have to define KPIs, state more measurable goals, be more transparent and more precise
More information on stakeholder involvement needs to be provided, a stakeholder matrix would be advisable to outline the main issues for stakeholders
They need to have a better structure in the report regarding with material topics
Sometimes they just mention things, but do not give any details (fe equality plan), therefore they need to be present information in more detail
Stakeholder-specific access partly possible, but the structure is not really precise, no interactivity and links, thus no advantages compared to the printed version; they should make at least the table of contents and the GRI table interactive, include links, structure the report a little bit more
Given the work it takes to gather all the information from the stakeholders to identify the material topics, it was discussed way too shortly in the report. Going into greater detail here would be very interesting for the reader.
A company like the ORF, that wants to be very transparent and wants to let the viewer decide etc., the report is not too transparent. To convey a more authentic image, it would be advisable to talk more about failure and the lessons learnt etc.
As the structure of the ORF is already quite complicated, it would have been helpful to have a visualization or detailed explanation of the organizational structure to gain a better understanding of how sustainability management is implemented in this company.
The report is too short & simple & very advertorial (= Licht ins Dunkel, Mutter Erde); at the moment just an overview of the topics, goals are not measurable & comprehensible
Appoint a sustainability officer as contact person so that the readers can turn to someone if they have questions
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