Ranking of Austrian Online CSR Reports
Results 2020: OeBB - Nachhaltigkeitsbericht 2017/18
|1. STRATEGIC APPROACH||34||17.5||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||36||2.6||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||29||4.4||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||32||3.5||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||20||5.3||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||34||1.7||4.8||9.0|
|2. OPEN INFORMATION||33||9.4||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||34||2.9||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||34||2.6||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||26||3.9||4.9||9.3|
|3. USER ORIENTATION||13||10.3||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||3||3.9||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||18||2.6||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||16||2.4||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||23||1.4||1.8||5.0|
|TOTAL RANK & SCORE||33||37.1||51.6||91.4|
|OeBB *||OeBB *|
My recommendation is that the points in the csr report should be filled in more critically and in more detail.
They listed their key figures but without a comment. It is good that they even showed the negative figures but they need to explain why their facts and figures are good or bad and also what they want to do about it.
When it comes to the relevant material aspects: they only shown as a list and ranked by high and low relevance according to the impact of ÖBB. This should be revised.
The report would gain more user orientation with stakeholder engagement covered mistakes or development information which lead to learning processes for behavioral actions and thinking.
It would be a good approach to show the intertwined aspects of the present strategy and future goals. The use of field of actions and strategic parameters in combination with Sustainable Development Goals (SDG) and the Agenda 2030 are already a solid starting point. Nevertheless, they could be further elaborated in their connection to stakeholders.
In order to attract more people and to elevate the level of comprehension, OEBB needs to work on an online version of its CSR report.