Ranking of Austrian Online CSR Reports

Results 2020: Novomatic - Annual and CR-report 2019

For the ranking in each category (Strategic Approach, Open Information and User Orientation) click on the respective link below.

1. STRATEGIC APPROACH3019.615.845.1
a. Were the material aspects identified according to the criteria of the GRI standard?
b. Does the company take responsibility for its impact along the entire value chain?363.16.09.0
c. Does the corporate strategy include a management approach to all material topics?352.55.89.6
d. Are both harm reduction strategies and maximization of benefits pursued?352.95.68.7
e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?
2. OPEN INFORMATION3010.47.927.3
a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)
b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)352.44.58.7
c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?
3. USER ORIENTATION189.55.119.0
a. Is the report clearly structured according to the material topics?
b. Is the text clear and precise, easy to understand and read?
c. Is the visualization appealing and does it support the understanding of the content?
d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)
TOTAL RANK & SCORE2939.551.691.4


(provided by students, how the company should improve its report)

The topics should be better periodized, so that for every external reader it is clear, which topics are of great importance to the company and where the most energy is and will be spent.

Often spoken about strategic management, but some goals aren’t defined in detailed figures, so that a long-term view isn’t possible everywhere. Desirable to show where the company stands and where it wants to go

Same size of pages: Slides have different sizes so scrolling through them, sometimes one has to zoom in and out, make online report responsive and us unique sizes, bigger font, zooming in and out really time consuming

Better Balance: more info on positive and negative developments should be included, mention solved/unsolved problems to learn sthg for future, maybe new SH could help with unsolved things

Supply Chain: Supply chain is not listed at all, Novomatic already had some scandals, because of that + being a player in the gambling industry this process should be made more transparent

Materiality: As Core part of report should be improved, work out connection of material topics to Stakeholders, work on explanation of impact on environment, more facts/transparency than PR

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply