Ranking of Austrian Online CSR Reports
Results 2020: Erste Bank - Annual Report 2019
|1. STRATEGIC APPROACH||36||13.9||15.8||45.1|
|a. Were the material aspects identified according to the criteria of the GRI standard?||35||2.6||6.0||9.3|
|b. Does the company take responsibility for its impact along the entire value chain?||33||3.9||6.0||9.0|
|c. Does the corporate strategy include a management approach to all material topics?||37||1.8||5.8||9.6|
|d. Are both harm reduction strategies and maximization of benefits pursued?||32||4.1||5.6||8.7|
|e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?||36||1.5||4.8||9.0|
|2. OPEN INFORMATION||34||8.9||7.9||27.3|
|a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)||38||2.0||4.8||9.3|
|b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)||21||4.6||4.5||8.7|
|c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?||36||2.3||4.9||9.3|
|3. USER ORIENTATION||36||5.4||5.1||19.0|
|a. Is the report clearly structured according to the material topics?||30||1.6||2.2||4.7|
|b. Is the text clear and precise, easy to understand and read?||33||1.9||2.7||4.7|
|c. Is the visualization appealing and does it support the understanding of the content?||34||1.2||2.4||4.7|
|d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)||34||0.8||1.8||5.0|
|TOTAL RANK & SCORE||37||28.3||51.6||91.4|
|Erste Bank||Erste Bank|
Erste Group should start a completely new materiality analysis, where all stakeholders (not only customers + employees) will be considered.
Their impact mainly relates to their business and looks at a much too narrow, very strong inside-out perspective. Their activities, however, have a much broader impact than they see (ethical blindness)
Only partial consideration of environmental aspects, now it is rather promotional/commercial. Honest sustainability with a much higher level of commitment is necessary in today's world and pays off if doing it right
Rethink the structure of the report and the company structure. Anchoring responsibilities more firmly, so that honest commitment becomes apparent. Show its commitment clearly in the report for different groups (investors, politics, …)
They urgently need to work on the Management Approach! The report gives hardly any information about responsible departments and persons, the Group Sustainability Office is only mentioned once. The only contact information is a general e-mail address
An interactive, shortened, more modern and graphically enhanced online version with interactive tools would be a good way to address private customers as well.
The various stakeholders should be presented, described and above all be prioritized in more detail. In addition to internal stakeholders, the report concentrates mainly on customers, but does not appear to address them first.
While the report is very text- and fact-based, there is a clear lack of information on the measurability of objectives, on time periods and on KPIs.
They should shorten the report, it’s very long and very hard to read and to stick to it – although a lot of information is given, what is necessary, they should try to keep it shorter
Implement something appealing for the reader (pictures, links, features) - INTERACTIVITY
They should mention and priories more in detail the different stakeholders of the company
The measurability of the KPIs and objectives should be tracked
There is a need for optimization regarding the definition of goals and the KPIs. The company should describe the goals for each material topic in a transparent way.
It would be recommended that the CSR report either be separated from the annual report or that the chapters of CSR are better highlighted/structured. Furthermore, an interactive online version with illustrations should be integrated.
The stakeholder analysis as well as the communication with them should be explained in more detail. Furthermore, a stakeholder specific approach would help to reach the different stakeholder in a more personalized way.
Erste Bank has to work on its management approach! The exact structures, processes and responsible persons for sustainable management should be specified. They should define at least one person who appears namely in the report as a contact person.