Ranking of Austrian Online CSR Reports

Results 2019: Wienerberger - Sustainability Update 2017

For the ranking in each category (Strategic Approach, Open Information and User Orientation) click on the respective link below.

 RankScoreAverageBest
1. STRATEGIC APPROACH734.811.942.8
a. Were the material aspects identified according to the criteria of the GRI standard?108.06.59.4
b. Does the company take responsibility for its impact along the entire value chain?97.66.09.2
c. Does the corporate strategy include a management approach to all material topics?38.76.09.0
d. Are both harm reduction strategies and maximization of benefits pursued?48.05.69.6
e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?202.54.69.1
2. OPEN INFORMATION619.36.226.9
a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)28.44.89.2
b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)28.85.08.8
c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?272.25.19.1
3. USER ORIENTATION413.84.017.0
a. Is the report clearly structured according to the material topics?142.92.84.7
b. Is the text clear and precise, easy to understand and read?43.93.04.4
c. Is the visualization appealing and does it support the understanding of the content?43.92.34.6
d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)53.11.74.5
TOTAL RANK & SCORE568.053.686.2
Wienerberger

Recommendations:

(provided by students, how the company should improve its report)

Include a more up-to-date materiality analysis in its report.

Labelling the axis of the materiality chart: The company can improve the quality of their analysis by showing and explaining, which influences emanate from the company.

The management approach should be written in a more detailed and comprehensible way, so that also lay persons can understand the described processes.

The harm reductions strategies are not described in a detailed, understandable way. Some information is explained with many details, at other points important data and facts are missing. The company should find a balance in this matter.

Improve the clarity and readability: The long and complicated sentences make it hard to get a quick overlook about the topics of the report. The reader needs to concentrate in order to find the information he/she is looking for.

Include interactive elements for better user friendliness: Today’s technologies offer so many possibility to arrange information in an innovative and dynamic way – Wienerberger should use some of these possibilities to give their readers the best reading pleasure!

Both external and internal stakeholders state that "recyclability, recycling and re-use of products" are very important to them and consider this topic to be very relevant. However, Wienerberger has indicated in its implementation table that it has only just implemented measures in this area. Although they are working on this area, they could generally deal with the issue of sustainability even more intensively.

More infographics for illustration

The company can improve the quality of their analysis by showing and explaining, which influences emanate from the company.

It would be highly interesting for the reader to find further information concerning the different strategies described in the reports (f.e. in links). For example, Wienerberger could explain the different aspects of the transition from coal to natural gas or the details of their new products and how these products contribute to the energy efficiency of buildings or ensure safety and health for users of the buildings.

Wienerberger could extend its responsibilities along the entire value chain. The company describes, that it obliges its suppliers to comply with ethical and social standards. Here, further explanations are necessary. Do the suppliers need a certification? Are they controlled? Have they proven themselves over the years?

Wienerberger should aim at a change in the behaviour of its customers and employees – starting with a change in their mindset.

The 2017 report does exclude some information and refers to the 2016 report. This negatively impacts the readability of the report; therefore, it would be reasonable to shortly summarize the most important aspects of the prior report (for example stakeholder engagement or the structures of Sustainability management in the company).

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