Ranking of Austrian Online CSR Reports

Results 2019: Uniqa - Sustainability Report 2018

For the ranking in each category (Strategic Approach, Open Information and User Orientation) click on the respective link below.

 RankScoreAverageBest
1. STRATEGIC APPROACH934.611.942.8
a. Were the material aspects identified according to the criteria of the GRI standard?68.56.59.4
b. Does the company take responsibility for its impact along the entire value chain?58.06.09.2
c. Does the corporate strategy include a management approach to all material topics?19.06.09.0
d. Are both harm reduction strategies and maximization of benefits pursued?76.95.69.6
e. Have appropriate structures and processes for sustainability management been set up and sufficiently presented in the report?222.34.69.1
2. OPEN INFORMATION2012.66.226.9
a. Does the report make clear and complete statements? (Key figures on all material topics, interpretation of development, definition/evaluation of goals)183.94.89.2
b. Is the report balanced? (positive / negative developments, solved / unresolved problems, etc.)262.55.08.8
c. Are internal and external stakeholders appropriately involved and are the relevant structures and processes disclosed?116.15.19.1
3. USER ORIENTATION158.94.017.0
a. Is the report clearly structured according to the material topics?202.12.84.7
b. Is the text clear and precise, easy to understand and read?73.73.04.4
c. Is the visualization appealing and does it support the understanding of the content?191.62.34.6
d. Is the report user-friendly and are online features sufficiently utilized? (Target group specific approach, optional information, links, timeliness, interactivity etc.)121.61.74.5
TOTAL RANK & SCORE1356.053.686.2
Uniqa

Recommendations:

(provided by students, how the company should improve its report)

The company should include more KPIs and figures to make the report more lively for the reader. It is hard for the reader to track the company’s measures, since the results are only described in words. This seems a little odd in comparison with other sustainability reports and leads to the suspicion that the company does not as much, as it claims to do, since it describes the measures and results so vaguely.

What is missing is a future outlook or an expected development over the next couple of years, maybe also in comparison to the last years. The reader can not assess, whether the company’s sustainability efforts are good or bad in comparison to the last years, because there is no reference to results from the past.

KPI comparison: Sadly I couldn’t find any comparisons of figures. Therefore it cannot be identified if the company made improvements at all. The report reads well but that was expected as a CSR report of a large company like Uniqa is alwalys written by excellent communicators.

Uniqa should implement a five-year plan describing the goals and target KPIs it intends to achieve.

A timeline regarding developments over the past year would also add more value to the report. For stakeholders it is important to see what has been done in the previous years, which results have been achieved and where is a lack of development or unresolved problems.

Table of contents: The report features two main parts. The beginning features something like a brochure on the company’s sustainable topics. Only further back in the PDF does the actual CSR report begin. A table of content of the whole PDF would improve readability.

I would recommend the creators of the Uniqa report to divide the report into two different parts: the first report should cover the sustainability including the storytelling and another report should be the real sustainability report according to the GRI principles. At the moment these two things are both combined in one, which makes it very confusing and hard for the readers to find, what they are looking for.

The company should also include negative developments and unresolved problems in the report in order to achieve a balanced outcome.

I would recommend the company to describe more clearly, how exactly they engage each stakeholder group

To complete the report, they should explain their different stakeholder engagement levels and the reasons for their engagement with their stakeholders.

They created a decent stakeholder mapping with all the relevant stakeholders. My recommendation would be to include in the report an analysis of their exact stakeholder engagement - from informing to empowering.

In the report there is the “UNIQA CSR Team” mentioned, but its functions, tasks and members are not further discussed. Therefore the reader can not know, who is part of this team and what this team actually does, nor how it is structured or how their processes work. Only in the imprint in the end of the report there are three names mentioned: Andreas Rauter (Head), Evelyn Magerl-Christer, Sarah Hernle. In order to achieve more transparency and make the underlying structure clearer for the reader I would recommend to describe this team a little bit further, since it is highly relevant, who is in charge of the sustainability/CSR efforts of UNIQA.

The part on how the CSR department is set up and related to other departments within the company was missed out. Further it should be made clear who is responsible for evaluating and monitoring the material topics.

A visualisation in form of a graph or a timeline for the changes in performance would be necessary to fully understand the development over the years.

I would recommend UNIQA to make its report more user-friendly. The use of hyperlinks from the GRI standards table to the specific text passages would help to make quick access easier and help to find the right information through a link.

Going a step further: In many chapters Uniqa reports their very good intentions regarding sustainability and how the try to improve. Still - they could take their intentions onto a higher level and go a step further with their actions and activities. An example: In one chapter they write about how their employees commute and that Uniqa offers bike parking to encourage employees to ride a bike instead of driving. That is a nice idea but I would expect a company like Uniqa to be more creative to encourage employees to travel to work in an environmentally friendly way.

Graphics: There were hardly any visualizations found. In striving towards an understandable and user-friendly report, more graphics would make a big impact.

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